Basesul Brand Identity
Basesul Brand Identity
Basesul Brand Identity
A venture that is not just an address, but a strategic and inspiring investment in the vibrant heart of Curitiba.
A venture that is not just an address, but a strategic and inspiring investment in the vibrant heart of Curitiba.
A venture that is not just an address, but a strategic and inspiring investment in the vibrant
heart of Curitiba.
Basesul needed a brand identity that would resonate with potential investors, conveying trust, financial growth, and ease of investing in real estate.
The challenge was to create a modern, professional, and approachable brand that positions Basesul as a leader in the passive income and property investment space.
Product
Basesul
What I did
Logo Design
Visual Style Guide
Stationery Design
Advertisement and Social Media
My role
Brand Strategist
Timeline
Feb 2024
Logo Design
Logo Design
The logo represents a solid foundation (symbolizing property) combined with upward movement (symbolizing growth and wealth accumulation). A clean, modern typeface was chosen to ensure professionalism and readability.
A geometric A letter combined with an upward arrow to signify both property investment and financial growth.
The logo represents a solid foundation (symbolizing property) combined with upward movement (symbolizing growth and wealth accumulation). A clean, modern typeface was chosen to ensure professionalism and readability.
A geometric A letter combined with an upward arrow to signify both property investment and financial growth.
Visual Style Guide
Visual Style Guide
The visual style guide ensures consistency across all platforms and marketing materials.
Photographs of joyful and relaxed investors, evoking a sense of luxury, ease, and growth. Simple, modern icons that reflect investment, real estate, and financial growth.
The visual style guide ensures consistency across all platforms and marketing materials.
Photographs of joyful and relaxed investors, evoking a sense of luxury, ease, and growth. Simple, modern icons that reflect investment, real estate, and financial growth.
Stationery Design
Stationery Design
The stationery design for Basesul embodies the brand's professional image and commitment to excellence in real estate investment. Each element, from business cards to letterheads, features a sleek and modern layout that integrates the brand’s logo and color palette of Rebecca Purple and midnight black
The stationery design for Basesul embodies the brand's professional image and commitment to excellence in real estate investment. Each element, from business cards to letterheads, features a sleek and modern layout that integrates the brand’s logo and color palette of Rebecca Purple and midnight black
Adevertisement and Social Media
Adevertisement and Social Media
Product packaging and advertisement play a crucial role in shaping a brand's identity and influencing consumer behavior.
Effective packaging not only protects the product but also communicates the brand's message, values, and quality. It serves as the first point of interaction between the customer and the product, making it essential for packaging design to be visually appealing, functional, and aligned with the brand's aesthetic.
Product packaging and advertisement play a crucial role in shaping a brand's identity and influencing consumer behavior.
Effective packaging not only protects the product but also communicates the brand's message, values, and quality. It serves as the first point of interaction between the customer and the product, making it essential for packaging design to be visually appealing, functional, and aligned with the brand's aesthetic.
Result
Result
Within 6 months after these improvements:
30%
Number of investors
The new brand identity was successfully implemented across all digital and physical touchpoints, attracting a growing number of investors and establishing Basesul as a trusted name in property investment.
The new brand identity was successfully implemented across all digital and physical touchpoints, attracting a growing number of investors and establishing Basesul as a trusted name in property investment.
70%
Increase in web traffic
The cohesive visual identity and messaging provide a consistent and compelling experience for users across all platforms, helping Basesul stand out in a competitive market.
The cohesive visual identity and messaging provide a consistent and compelling experience for users across all platforms, helping Basesul stand out in a competitive market.
90%
Increase in Social Media
The Facebook promotion for Basesul yielded impressive results, significantly increasing brand visibility and engagement within the target audience.
The Facebook promotion for Basesul yielded impressive results, significantly increasing brand visibility and engagement within the target audience.
Contact me
Let's collaborate and bring your vision to life!
Let's collaborate and bring your vision to life!
Let's collaborate and bring your vision to life!